To better engage Users via communications, Wellable supports the creation of individualized content through the use of Personalization Tokens. Personalization Tokens allow communications to include custom content for each User based on specific information about him or her. Adding Personalization Tokens will automatically direct Wellable to insert information specific to a User in email and Bulletin Board communications. For example, when you indicate that you would like to use the first name Personalization Token ([FirstName]) in an email, Wellable will look into the User profile, see their first name property, pull the value in that property, and populate it in the email where designated.
There is a diverse array of Personalization Tokens, and when used effectively, they create custom, highly relevant communications for each User.